- RGA works with entrepreneurs or established companies to
develop or refine websites, magazines or product off-shoots
- Conducting primary research
- Analyzing secondary research - MRI, Omniture, etc
- Competitive analyses and positioning
- P&Ls and launch plans
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- RGA has written new product pitches used to attract investors
- Analysis of web traffic patterns highlighted the most likely audience
and content for a web site’s traffic expansion
- RGA has managed the research process of focus groups and quantitative
research to build specs for a new online subscription product, and to
re-position a magazine
- RGA has developed audience segmentations used in advertiser and new
product pitches
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