- RGA develops a range of financial models for its clients to use to
evaluate strategic options. Models include P&L and cash flows as well as
specific sector models, such as traffic building, advertising or
production
- Financial models built by RGA have been used to help publishing
companies understand and make decisions on potential product
sales, e-newsletter potential, magazine circulation levels and issue
frequency, new product rollouts
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- P&L and cash flow projections built by RGA were used by an
integrated media and services company to attract investment dollars
- projections included traffic and on-line subscription sales as
well as advertising and operations
- Printer responses to an RFP by a major publisher were modeled by
RGA, leading to six figure savings on future contracts
- Analysis and modeling of competitive and internal advertising
and circulation data led to recommended changes in circulation and
frequency for a well-known magazine
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